Zoe Kratzmann

Zoe Kratzmann's mother was a sewer and seamstress, and from a young age, Zoe was making things by hand. That love of textiles and craft carried through to 2005, when she launched her eponymous label — a brand built from an innate love of dressing women.

The zoe kratzmann style DNA is effortless and instinctual, with a modern simplicity that comes from high-quality fabrics and considered construction. Designs are feminine and inclusive, with flattering silhouettes that suit a range of women and a life fully lived.

Collections feature bespoke signature prints that add versatility to any wardrobe, moving from season to season with ease. The brand's guiding principles are unwavering: will this piece make its wearer feel uplifted? Can she wear it to work and dinner? Will she wear it this season and the next?

After relocating back to the Sunshine Coast, love for Zoe's label grew quickly and organically across Australia, New Zealand and beyond — sold in over 250 independent boutiques worldwide. Zoe is also a proud partner of The Forgotten Women, a not-for-profit housing initiative supporting homeless women over 55.

"I value style over fashion and quality over quantity. I believe that getting dressed represents an opportunity to express yourself and, in a small but significant way, to do something for yourself." — Zoe Kratzmann