Our Story
is time.
Fewer things, chosen well
Amelie & Frank's is a luxury boutique, though not in the obvious sense. Luxury, to us, is time. Taste. Choosing fewer things, better. It is knowing what works, what lasts and what feels right the moment you put it on.
We do not believe in accumulation. We believe in the right jacket, the right scent, the right dress you will still love in five years. Luxury is not louder. It is more considered.
Emma curates as she lives, deliberately, instinctively, without excess. Every piece passes through her eye before it reaches the floor, and if it does not meet our standards for cut, cloth, integrity and longevity it does not stay. We search relentlessly for the best in a category then go deep on one hero to hold that line. One hero per category, never a wall of near identical choices.
We are an authorised Australian stockist for every brand we carry, sourced directly from each house or its approved distributor. Authenticity and integrity are never negotiable.
“We do not believe in accumulation. We believe in the right dress you will still love in five years.
The oldest houses in the world, gathered in Red Hill
There is a particular kind of maker we are drawn to. The ones who have done the same thing, quietly and exceptionally, for centuries.
From one small room in Red Hill we represent some of the oldest houses in the world. What holds them together is not age for its own sake. It is patience. A willingness to do things slowly and properly, to pass a craft from one generation to the next and to choose quality over scale every time. It is the same belief that shaped Polperro, our family vineyard a few minutes down the road, where a season in the ground becomes something worth keeping.
We travel to find these houses, spend time with the people who run them and earn the right to bring them home.
By Christian Kimber, and only Christian Kimber
Our menswear is Christian Kimber, and only Christian Kimber. Christian and Ren are friends of ours, and their Melbourne house brings generations of European craftsmanship into the way men actually live here.
Relaxed, refined and made to be worn often, it is the one menswear world we believe in, so it is the only one we carry. Private styling and made to measure sit alongside the collection in our Red Hill space.
A world, not a shop
Amelie & Frank's is one room, and it is also part of something larger. We sit within the Polperro world, the family vineyard and the cellar door, the wine and the table, the places to stay and the quiet of the hills. It means we can offer more than a rack of clothes.
We host intimate perfume masterclasses in our own event space, pairing scent with our own cuvees. We open collections with meet the designer evenings and private previews. We bring wellness, wine and hospitality into the same world, so a visit becomes a day rather than an errand.
Red Hill is our home, not our boundary. What began in one small room now travels the country, and the care you feel here is the same care we send with every order, wherever you are.
“Red Hill is our home, not our boundary.
Known by name
The heart of all of this is connection. To craft, to our community and to the people who return again and again because they feel seen. Every sale attaches to a person rather than a transaction, and our team remembers your name, your style and the last piece you loved.
The boutique carries the names of our two daughters, Amelie and Frankie. It was built to last, in the way the houses we love have lasted, as something to pass on. Whether you are refreshing a wardrobe, finding your signature scent or choosing a gift that means something, this is where considered style and real service meet.
We acknowledge and pay respect to the Bunurong / Boon Wurrung people, the Traditional Custodians of the lands and waters on which we live, create and trade. We honour Elders past, present and emerging, and recognise their deep and ongoing connection to Country.