Our Story

The Art of Curated Luxury

Amelie & Franks is more than a boutique; it’s a stylish insider’s world, thoughtfully curated in the heart of Red Hill on Victoria’s Mornington Peninsula. Founded by Emma Phillips and proudly part of the Polperro Winery Group, the store brings together timeless luxury, individuality, and the kind of pieces you’ll treasure for life.

Every collection is a reflection of Emma’s eye - refined, worldly, and never boring. Named after  her two daughters, Amelie and Frankie, the boutique carries their spirit of charm and curiosity, blending femininity with edge and elegance with ease.

Inside, you’ll find women’s and men’s designer fashion, rare European fragrances, artisanal skincare, handcrafted jewellery, sunglasses, handbags, and exclusive accessories , all chosen for their story, quality, and ability to make you feel unstoppable.

We are the exclusive Mornington Peninsula home of two of Europe’s most iconic luxury houses:

Santa Maria Novella, Florence’s centuries-old apothecary and fragrance house, and

Trudon, the world’s oldest candlemaker, was once favoured by the court of Louis XIV.

And for the modern man?

We are proud to exclusively present A&F Menswear by Christian Kimber — a curated edit of the award-winning Australian designer’s signature aesthetic. Relaxed, refined, and available only at Amelie & Franks, it’s tailored for men who value craftsmanship, individuality, and quiet confidence.

Whether you’re refreshing your wardrobe, discovering your next signature scent, or finding a one-of-a-kind gift , this is where effortless style and meaningful luxury meet.

Our boutique is built on connection  to craftsmanship, to community and to the people who return again and again because they feel seen, known and just a little bit spoiled. Our VIP service is truly personal as are our team? They remember your name, your style, and your last favourite piece.

Step into our world in-store or online and discover timeless elegance with a playful twist. Every visit is an invitation to explore a life lived beautifully.

 

We acknowledge and pay respect to the Bunurong / Boon Wurrung people, the Traditional Custodians of the lands and waters on which we live, create, and trade. We honour Elders past, present, and emerging, and recognise their deep and ongoing connection to Country.