2025 Runway Trends: The Boho Revival & Brands Having Their Moment

Ladies, let’s talk fashion—2025 is the year of bohemian elegance with a modern twist. The global runways at New York and Paris Fashion Weeks have spoken loud and clear: boho chic is back, and it’s more refined than ever. Designers like Chloé, Zimmermann, and Ulla Johnson are leading the charge, showcasing flowing silhouettes, earthy tones, and intricate textures that redefine free-spirited style for the modern woman.

At Amelie & Franks, we’re shining the spotlight on three of our favourite brands in-store who have always championed this style—Auguste The Label, Mes Demoiselles, and BA&SH. They’re having a real moment this year, and we want to keep you all close to the action. Let’s dive into how they’re bringing the boho revival to life.

The Boho Revival: Why It’s Everywhere in 2025

Boho chic has evolved into a sophisticated yet relaxed aesthetic that feels fresh and wearable. Think dreamy floral maxi dresses, crochet details, and artisanal craftsmanship that blend nostalgia with contemporary sophistication. From Chloé’s romantic ruffles to Zimmermann’s sun-soaked florals and Ulla Johnson’s golden goddess vibes, this trend is all about celebrating movement, texture, and individuality.

Spotlight on Auguste The Label: Bohemian Elegance Redefined

Born in Byron Bay, Auguste The Label captures the essence of romantic, free-spirited fashion. This season, their nostalgic 70s prints, floaty silhouettes, and commitment to sustainable craftsmanship make them a standout for anyone embracing the boho aesthetic. Whether it’s a flowing maxi dress or an effortless wrap style, Auguste is all about pieces that feel as good as they look.

Mes Demoiselles: A Parisian Take on Boho Chic

Straight from Paris, Mes Demoiselles brings a unique blend of cultural influences and artisanal craftsmanship to the table. Their bold colours, intricate prints, and luxurious fabrics add a touch of sophistication to bohemian fashion. Perfect for those who love timeless pieces with a sense of adventure, Mes Demoiselles is all about celebrating femininity through movement and texture.

BA&SH: Effortless Cool Meets Boho Sophistication

Parisian powerhouse BA&SH is another brand dominating 2025’s boho revival. Known for their effortlessly cool designs, BA&SH combines relaxed silhouettes with elevated details like soft ruffles, flowing fabrics, and subtle embroidery. Their pieces are perfect for creating that "I just threw this on" look while still exuding elegance. Whether it’s a breezy maxi dress or a chic blouse paired with tailored trousers, BA&SH nails the balance between laid-back and luxe.

Runway-Inspired Trends You’ll Love

Here’s how you can channel the runway trends of 2025 into your wardrobe with our curated collections:

• Earthy Tones + Pops of Colour: Neutral palettes like beige, rust, and olive green accented with vibrant turquoise or burnt orange for a playful edge.

• Textures That Wow: Crochet vests, fringe jackets, embroidered blouses, and soft ruffles add depth to your wardrobe.

• Modern Silhouettes: Cinched waists and tailored jackets bring structure to traditionally flowy boho styles.

• Statement Accessories: Oversized hats, layered necklaces, and fringe bags are back in full force.

Why Shop Boho at Amelie & Franks?

At Amelie & Franks, we’re all about curating collections that feel personal, stylish, and oh-so-you. Here’s why shopping with us is a vibe:

• Exclusive Edits: We handpick pieces from emerging talent and iconic brands to help you stand out effortlessly.

• Ethical Elegance: Supporting local artisans and sustainable practices is at the heart of what we do.

• A Boutique Experience: Whether you shop in-store at our Red Hill boutique or online from your couch (wine in hand), we make it seamless and special.

Shop the Trend Today

Ready to embrace the romantic boho aesthetic taking over 2025? Visit us in-store or online to explore our curated collections from brands like Auguste The Label, Mes Demoiselles, and BA&SH—and don’t forget to accessorise with layered gold jewellery from By Charlotte or a statement fringe bag for that extra flair.