Santa Maria Novella Idralia Cream

Idralia is one of the Officina's historical preparations, which in this house means it predates the idea of a skincare routine entirely.

A face cream built on plant-based hydration, reformulated over time without being replaced. It is the anchor of the line and everything else in Idralia was built around it rather than the other way round.

Start here. The serum, mask, eye contour and exfoliant are all additions to this, not substitutes for it.

Spec

• Hydrating face cream
• Plant-based formula
• The Idralia line