{"title":"Viktoria \u0026 Woods","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eViktoria \u0026amp; Woods was established in Melbourne in 2004 by Margie Woods with a singular vision: to create effortless wardrobe foundations defined by modern simplicity — garments that endure beyond the season, beyond the trend.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eAt the heart of the label is Australian merino wool, the fabric that first defined Viktoria \u0026amp; Woods. These early knitwear pieces established a design philosophy grounded in versatility, material integrity and enduring form — values that remain central to every collection two decades on.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eOver time, the collection has evolved into a complete contemporary wardrobe encompassing premium denim, tailoring, outerwear and occasion wear. Each piece is built on the same principles: proportion, permanence and trans-seasonal design.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMuch of the Viktoria \u0026amp; Woods collection continues to be produced in Australia, working closely with skilled local makers and responsibly sourced fabrics. The brand's commitment to conscious craftsmanship runs deep — pieces are designed to endure, not to be discarded.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eIn 2024, Viktoria \u0026amp; Woods celebrated its 20th anniversary with a debut runway at Australian Fashion Week — a milestone for one of the country's most quietly influential labels. For Margie Woods, it has always been about dressing the modern woman with clarity, ease and quiet confidence.\u003c\/span\u003e\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0016\/7041\/4423\/collections\/viktoria_woods_logo.jpg?v=1776748562","url":"https:\/\/www.amelieandfranks.com.au\/collections\/viktoria-woods.oembed","provider":"Amelie \u0026 Frank's","version":"1.0","type":"link"}